We’ve gone international in our executions.
 We were tasked to develop a comprehensive communication plan for the launch and adoption of the usage of mobile money services in the Solomon Islands for Our Telekom. To execute our task, we conducted thorough market research to understand their needs and preferences. Then, we utilised a mix of online advertising, in-store promotions, SMS and email marketing, community outreach, and influencer marketing to effectively reach our audience. With a well-allocated budget and a realistic timeline, the plan significantly improved customer awareness, brand recognition, and loyalty and of course mobile money services.